JOB – Marketing Manager

Job descriptions:

• Devise comprehensive marketing strategies that include social media campaigns, Google Ads, and Below-The-Line activities to promote our immigration services.
• Create detailed marketing plans, set measurable objectives, and analyze the effectiveness of each campaign.
• Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

• Monitor social media trends and adjust strategies as needed to increase brand awareness and engagement.

• Conceptualize and organize BTL activities, including events, workshops, and seminars, to engage with potential clients directly.
• Collaborate with partners and vendors to create impactful BTL campaigns that align with our brand messaging.
• Analyze marketing data and prepare regular reports to measure the effectiveness of marketing strategies and suggest improvements.

• Collaborate with the creative team, content writers, and external agencies to develop compelling marketing materials.
• Provide leadership and guidance to the marketing team, fostering a collaborative and innovative working environment.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven managerial experience (5+ years) in digital marketing, with a focus on social media, Google Ads, and BTL promotions.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
• Experience in the immigration industry is a plus but not mandatory.
• Proficiency in social media management tools, Google Ads, and website analytics platforms.